Using vidaXL XML Feeds to Sync Your Online Store Automatically

By Nikolay Kekish, founder of DroFX · Updated November 5, 2026

vidaXL publishes an official XML product feed for resellers — a structured file containing its catalog, prices, and stock. Point a sync tool at that feed and your store can stay up to date automatically, with no manual data entry. Here's how XML feed syncing works and when to use it.

What an XML feed is

An XML feed is a machine-readable file listing every product with its details: title, description, images, price, and availability. vidaXL updates the feed regularly, so it always reflects the current catalog. A sync tool reads the feed on a schedule and applies the changes to your store.

What you can automate with it

• Bulk product import — create listings across your whole selected range at once.
• Price updates — keep selling prices aligned with vidaXL, with your markup applied.
• Stock updates — hide or disable items that vidaXL has run out of, preventing overselling.
• New products — added automatically as they appear in the feed.

XML feed vs. API

The feed is simple and reliable for catalog and price/stock syncing. The vidaXL API adds near real-time stock checks and order routing. Many stores use the feed for the bulk catalog and rely on the API (or frequent feed syncs) for stock freshness — a good tool like DroFX can handle either.

How to set it up

1. Get your vidaXL feed URL from your reseller account.
2. Add it to a sync tool and map the feed fields to your store's product fields.
3. Set a markup rule for pricing.
4. Schedule the sync so the feed is re-read and your store updated automatically.

Bottom line

vidaXL's XML feed is one of the easiest ways to run an automated dropshipping catalog: import in bulk, then let scheduled syncs keep prices and stock accurate across Shopify, WooCommerce, Wix, or PrestaShop. Set it once and it runs itself.

Related articles

• vidaXL WooCommerce Integration: Automate Product and Stock Updates