Wix Product API Guide: Import Supplier Products Seamlessly
If you run a store on Wix and source from suppliers, the Wix Stores API is what lets you import products in bulk and keep them in sync — without endless manual editing. This guide explains what the API does and how to use it to import supplier products seamlessly.
What the Wix product API does
The Wix Stores API lets external tools create, update, and manage products in your store programmatically. That means a sync tool can add supplier products, adjust prices, and update stock automatically, rather than you doing it by hand in the Wix dashboard.
Importing supplier products
Supplier catalogs come in different formats — API, XML feed, or CSV. A tool like DroFX reads the supplier source, maps it to Wix product fields, and creates the listings for you, complete with images and variants. Bulk import turns hours of manual entry into a single automated pass.
Keeping products in sync
- Prices stay aligned with the supplier, with your markup applied.
- Stock updates so out-of-stock items are hidden, preventing overselling.
- New products are added as they appear in the supplier feed.
How to get started
- Set up your Wix store and enable Stores API access.
- Connect a sync tool like DroFX and add your supplier source.
- Map fields and set a markup rule.
- Schedule the sync so products, prices, and stock refresh automatically.
Bottom line
The Wix product API, paired with a sync tool, makes importing and maintaining supplier products effortless. Configure it once and your Wix catalog stays accurate on its own. For working examples, see the Wix API code samples.
