midocean API Integration: Automating Product Feeds in WooCommerce
midocean is a Netherlands-based wholesaler of promotional products and business gifts — bags, drinkware, apparel, and more. It offers an API and product feed for resellers, which makes it a good fit for an automated WooCommerce store. Here's how to integrate it and keep your product feeds in sync.
How midocean data works
midocean provides reseller integration via an API and product feed, with stock and prices updated daily. A sync tool like DroFX connects to it, imports the catalog into WooCommerce, and refreshes the data on schedule — so you're not maintaining spreadsheets by hand.
What gets automated
- Product import — promotional products with images and variants created in WooCommerce.
- Stock sync — daily updates so out-of-stock items are hidden and you avoid overselling.
- Price sync — kept aligned with midocean, with your markup applied.
- New products — added as they appear in the feed.
How to set it up
- Get your midocean reseller access (API credentials or feed URL).
- Connect via DroFX to your WooCommerce store.
- Map fields and set a markup rule.
- Schedule the sync (daily works well given midocean's update cadence).
Note for promotional products
Promotional items are often customized (printing, branding). Decide whether you're selling blanks or offering customization, and set product options and lead times in WooCommerce accordingly.
Bottom line
midocean's API and daily feed make it straightforward to run an automated promotional-products store on WooCommerce. Configure the mapping and schedule once, and your catalog stays accurate while you focus on sales.
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