midocean API Integration & Product Sync
Connect midocean's promotional products catalog to your web shop — DroFX reads the midocean API and keeps stock and prices current.
About midocean
midocean is a European supplier of promotional products and business gifts, headquartered in the Netherlands. It sells to promotional-products distributors, who resell the items — often personalised with a customer's logo.
midocean's Customer APIs provide product information, stock levels, order placement and detailed printing options: print positions, techniques, maximum print sizes and colour limits.
Dropshipping with midocean
API access is available to registered midocean customers. Orders can be placed through the API and delivered to your customers, which suits web shops selling branded merchandise.
How to connect midocean with your store
- Register as a midocean customer and request API access in the customer portal.
- Connect the API in DroFX and choose product groups.
- Set margins; printing options stay available in the product data.
- DroFX syncs stock and prices from the API.
What the midocean sync puts in your store
| Supplier data | In your store |
|---|---|
| Master product and colour variants | One product with colour variants, each with its own SKU and stock |
| Product texts and images | Title, description, gallery images per colour |
| Stock levels | Variant stock; sold-out colours are hidden |
| Price list | Your selling price after margin rules |
| Print data (positions, techniques, max print size, colours) | Product attributes or options, so buyers can choose a branding method |
Selling promotional products online
- Show branding options. Customers of a merchandise shop compare print techniques and print areas, so keep the print data visible on the product page.
- Check order quantities and print costs. Branded orders usually have minimum quantities and set-up costs; confirm them in your midocean account and build them into your prices.
- Plain items ship faster. Unbranded products can be sold like normal stock; printed orders take production time, so show realistic delivery dates.
Related wholesalers
Retail suppliers in this niche
midocean FAQ
Who can use the midocean API?
Registered midocean customers can request API access through midocean's portal.
What data does the midocean API provide?
Product information and images, stock levels, order placement and printing configuration (positions, techniques, sizes, colours).
Can I sync midocean products to WooCommerce or Shopify?
Yes. DroFX reads the midocean API and keeps products, stock and prices updated in your store.
